AI is changing not just how communications teams work, but how they prove the value of that work. Used well, it can help with measurement and evaluation, automate repetitive tasks and give communications professionals more time to focus on judgement, relationships and strategy.
Join Catherine Arrow, Executive Director of PR Knowledge Hub and a global PR educator, for a practical session on using AI to demonstrate impact, work more effectively and stay ahead as the industry changes. She’ll look at how AI can support measurement and evaluation, where agents can help, the ethical questions they raise and what communications professionals should be doing now to future-proof their careers.
When: Thursday 10 December, 12.30pm–1.30pm GMT
Where: Online via Zoom
Watch back: All sessions are recorded. Ticket holders will receive a recording after the event, along with any accompanying slides and notes provided by the session leader.
During the session you’ll learn:
- How to use AI to support measurement and evaluation and demonstrate the impact of your work.
- What AI agents are, where they can be useful and how communications teams can start using them.
- The ethical considerations and risks to think about when using agents and other automated AI tools.
- Which skills will become more valuable as AI changes the industry, and how to future-proof your career.
Pricing
This session is £20 for WiJ members and £30 for non-members.
If you’re not already a member, Women in Journalism membership costs £45 a year and includes discounted event tickets, access to exclusive events, mentoring opportunities and invitations to our annual parties. You can find out more here.
AI for Comms & PR: Six Session Bundle
This session forms part of our six-part AI for Comms & PR course, designed to help communications professionals use AI more effectively, manage the risks and understand how the industry is changing.
You can book individual sessions or save money with the full six-session bundle, priced at £80 for WiJ members and £160 for non-members.
Booking for your team? We also offer a corporate bundle of ten places on the full course for £500, just £50 per person.
Explore the full course
Week 1: Understanding AI: What Every Communications Professional Needs to Know with Farzana Baduel
Week 2: Building Your Everyday AI Toolkit with Yasmine Triana
Week 3: Creating Better Strategies and Content in Half the Time with Effie Kanyua
Week 4: Getting Your Organisation Found in the Age of AI Search with Paul Stollery
Week 5: Protecting Your Reputation When Using AI with Kerry Knight
Week 6: Demonstrating Value and Future-Proofing Your Career with Catherine Arrow
