From asking ChatGPT for recommendations to using AI tools instead of traditional search, people are changing how they discover organisations, products and services. That means communications teams increasingly need to think not just about how they rank on Google, but whether AI tools can find, understand and recommend them at all.
Join Paul Stollery, Co-Founder and Creative Director of technology communications agency Hard Numbers, who was named to PRovoke Media’s 2026 Innovator 25 for his work on Generative Engine Optimisation and AI search. He’ll explain how AI search is changing discovery, what makes content more likely to be referenced by large language models and how communications teams can use GEO to generate leads as well as visibility.
When: Thursday 26 November, 12.30pm–1.30pm GMT
Where: Online via Zoom
Watch back: All sessions are recorded. Ticket holders will receive a recording after the event, along with any accompanying slides and notes provided by the session leader.
During the session you’ll learn:
- Why ChatGPT and other AI tools are changing how organisations get discovered.
- How Generative Engine Optimisation differs from traditional SEO.
- How to create content that AI search engines are more likely to find, reference and cite.
- How to use GEO not just for visibility, but as a way to generate leads and build pipeline.
Pricing
This session is £20 for WiJ members and £30 for non-members.
If you’re not already a member, Women in Journalism membership costs £45 a year and includes discounted event tickets, access to exclusive events, mentoring opportunities and invitations to our annual parties. You can find out more here.
AI for Comms & PR: Six Session Bundle
This session forms part of our six-part AI for Comms & PR course, designed to help communications professionals use AI more effectively, manage the risks and understand how the industry is changing.
You can book individual sessions or save money with the full six-session bundle, priced at £80 for WiJ members and £160 for non-members.
Booking for your team? We also offer a corporate bundle of ten places on the full course for £500, just £50 per person.
Explore the full course
Week 1: Understanding AI: What Every Communications Professional Needs to Know with Farzana Baduel
Week 2: Building Your Everyday AI Toolkit with Yasmine Triana
Week 3: Creating Better Strategies and Content in Half the Time with Effie Kanyua
Week 4: Getting Your Organisation Found in the Age of AI Search with Paul Stollery
Week 5: Protecting Your Reputation When Using AI with Kerry Knight
Week 6: Demonstrating Value and Future-Proofing Your Career with Catherine Arrow
