AI can save time and improve how communications teams work, but it also brings new risks. From inaccurate outputs and copyright concerns to data protection, transparency and governance, organisations need to understand where those risks sit before they become reputational problems.
Join Kerry Knight, a Chartered PR Practitioner specialising in crisis preparedness and AI governance, for a practical session on using AI responsibly and protecting your organisation’s reputation. She’ll look at the rules and regulations communications teams need to understand, how to spot potential problems early and how to prepare for scrutiny of the way your organisation uses AI.
When: Thursday 3 December, 12.30pm–1.30pm GMT
Where: Online via Zoom
Watch back: All sessions are recorded. Ticket holders will receive a recording after the event, along with any accompanying slides and notes provided by the session leader.
During the session you’ll learn:
- Which rules, regulations and governance issues communications professionals need to understand when using AI.
- How to identify AI-related risks before they turn into reputational problems.
- How to build sensible safeguards around the way your organisation uses AI.
- How to prepare for questions and scrutiny from journalists, clients, customers and other stakeholders.
Pricing
This session is £20 for WiJ members and £30 for non-members.
If you’re not already a member, Women in Journalism membership costs £45 a year and includes discounted event tickets, access to exclusive events, mentoring opportunities and invitations to our annual parties. You can find out more here.
AI for Comms & PR: Six Session Bundle
This session forms part of our six-part AI for Comms & PR course, designed to help communications professionals use AI more effectively, manage the risks and understand how the industry is changing.
You can book individual sessions or save money with the full six-session bundle, priced at £80 for WiJ members and £160 for non-members.
Booking for your team? We also offer a corporate bundle of ten places on the full course for £500, just £50 per person.
Explore the full course
Week 1: Understanding AI: What Every Communications Professional Needs to Know with Farzana Baduel
Week 2: Building Your Everyday AI Toolkit with Yasmine Triana
Week 3: Creating Better Strategies and Content in Half the Time with Effie Kanyua
Week 4: Getting Your Organisation Found in the Age of AI Search with Paul Stollery
Week 5: Protecting Your Reputation When Using AI with Kerry Knight
Week 6: Demonstrating Value and Future-Proofing Your Career with Catherine Arrow
