From developing campaign ideas to writing press releases and social media posts, communications professionals spend a huge amount of time creating content. AI can help you work faster, but how do you make sure the results are actually any good?
Join Effie Kanyua, founder of We Are Warriors PR and AI platform LILA Assistant, for a practical session on using AI to develop stronger communications strategies and create better content in less time. She’ll show you how to get beyond generic AI-generated copy and use the tools to produce work that reflects your organisation’s voice, objectives and audience.
When: Thursday 19 November, 12.30pm–1.30pm GMT
Where: Online via Zoom
Watch back: All sessions are recorded. Ticket holders will receive a recording after the event, along with any accompanying slides and notes provided by the session leader.
During the session you’ll learn:
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How to use AI to develop stronger communications strategies and campaign ideas.
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Practical ways to create press releases, articles, blog posts and social media content more efficiently.
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How to prompt AI to produce content that reflects your organisation’s tone of voice and objectives.
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How to edit and improve AI-generated content so it sounds like you, rather than a chatbot.
Effie Kanyua is the founder of We Are Warriors PR and AI platform LILA Assistant. A former BBC journalist, she has led communications at Hearst UK and Bauer Media, bringing experience across journalism, PR and the development of AI tools for communications professionals.
Pricing
This session is £20 for WiJ members and £30 for non-members.
If you’re not already a member, Women in Journalism membership costs £45 a year and includes discounted event tickets, access to exclusive events, mentoring opportunities and invitations to our annual parties. You can find out more here.
AI for Comms & PR: Six Session Bundle
This session forms part of our six-part AI for Comms & PR course, designed to help communications professionals use AI more effectively, manage the risks and understand how the industry is changing.
You can book individual sessions or save money with the full six-session bundle , priced at £80 for WiJ members and £160 for non-members.
Booking for your team? We also offer a corporate bundle of ten places on the full course for £500, just £50 per person.
Explore the full course
Week 1: Understanding AI: What Every Communications Professional Needs to Know with Farzana Baduel
Week 2: Building Your Everyday AI Toolkit with Yasmine Triana
Week 3: Creating Better Strategies and Content in Half the Time with Effie Kanyua
Week 4: Getting Your Organisation Found in the Age of AI Search with Paul Stollery
Week 5: Protecting Your Reputation When Using AI with Kerry Knight
Week 6: Demonstrating Value and Future-Proofing Your Career with Catherine Arrow
