AI is changing how organisations communicate, how clients expect agencies to work and how reputations are managed. But what does that mean for communications professionals, and where should you start?
Join Farzana Baduel, President of the Chartered Institute of Public Relations, for a practical introduction to AI in communications. She’ll explore how the industry is changing, what successful AI adoption looks like and why human judgement, relationships and strategic counsel matter more than ever.
When: Thursday 5 November, 12.30pm–1.30pm GMT
Where: Online via Zoom
Watch back: All sessions are recorded. Ticket holders will receive a recording after the event, along with any accompanying slides and notes provided by the session leader.
During the session you’ll learn:
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How AI is changing client expectations, communications teams and the way PR agencies operate.
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What AI means for reputation and crisis management.
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How to introduce AI successfully across an organisation, beyond individual tools and experiments.
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Where human judgement, relationships and strategic counsel remain essential, and how to strengthen your value as a communications professional.
Pricing
This session is £20 for WiJ members and £30 for non-members.
If you’re not already a member, Women in Journalism membership costs £45 a year and includes discounted event tickets, access to exclusive events, mentoring opportunities and invitations to our annual parties. You can find out more here.
AI for Comms & PR: Six Session Bundle
This session forms part of our six-part AI for Comms & PR course, designed to help communications professionals use AI more effectively, manage the risks and understand how the industry is changing.
You can book individual sessions or save money with the full six-session bundle, priced at £80 for WiJ members and £160 for non-members.
Booking for your team? We also offer a corporate bundle of ten places on the full course for £500, just £50 per person.
Explore the full course
Week 1: Understanding AI: What Every Communications Professional Needs to Know with Farzana Baduel
Week 2: Building Your Everyday AI Toolkit with Yasmine Triana
Week 3: Creating Better Strategies and Content in Half the Time with Effie Kanyua
Week 4: Getting Your Organisation Found in the Age of AI Search with Paul Stollery
Week 5: Protecting Your Reputation When Using AI with Kerry Knight
Week 6: Demonstrating Value and Future-Proofing Your Career with Catherine Arrow
