Social media is often where audiences first discover your journalism. In this hands-on session, Tristan Wekmesiter from Reuters will show you how to use AI to adapt stories across platforms, write hooks that stop the scroll, and speed up your social publishing workflow without cutting corners editorially.
When: Wednesday 11 November, 12.30pm – 1.30pm GMT
Where: Online via Zoom
Watch back: All sessions are recorded. Ticket holders will receive a recording after the event along with any accompanying slides and notes provided by the session leader.
During the session you’ll learn:
- How to use AI to reformat a single story into platform-specific versions (TikTok, Instagram, X and LinkedIn) without losing accuracy
- A practical framework for writing AI-assisted hooks and captions that drive engagement, built on hook-writing techniques taught at CUNY and the University of Montreal
- AI workflows for speeding up caption writing, subtitling and thumbnail selection while keeping editorial standards intact
Tristan Werkmeister is Social Media reporter at Reuters. He teaches vertical video storytelling and AI news gathering at institutions including CUNY and the University of Montreal.
Pricing
This session is £10 for WiJ members and £25 for non-members.
If you’re not already a member, Women in Journalism membership costs £45 a year and includes discounted event tickets, access to exclusive events, mentoring opportunities and invitations to our annual parties. You can find out more here.
AI for Journalists: Practical Skills for Better Reporting
This session forms part of our 10-part AI for Journalists: Practical Skills for Better Reporting course. You can book individual sessions or save money by purchasing the full 10-session bundle at a discounted rate.
Find out more about the full course bundle here, or explore the individual sessions below.
Week 1: Understand AI with Miriam Phillips
Week 2: Find Better Stories with Miriam Phillips
Week 3: Research Faster with Helena Bengtsson
Week 5: Change the Way You Work
Week 6: Reach Bigger Audiences
Week 7: Write Once Publish Everywhere
