This session explores how AI can support social storytelling without flattening your voice. You’ll look at practical ways to turn reporting into platform-ready scripts and captions, while learning how to spot when AI output is generic, off-brand or just wrong. The focus is on speed, judgement and staying editorially in control.
The session will be led by Tristan Werkmeister, Social Media Reporter at Reuters.
In this session you will learn to:
- Turn any story into a social media video-ready script using AI in minutes
- Write captions that perform, with AI helping shape structure and tone
- Identify when AI output falls short and edit it so it sounds like you
This session will be recorded with links to the video and supporting documentation emailed to all participants on the Friday following the session.
You can buy this session individually or as part of a bundle of all five sessions in the Advanced AI for Journalists course. The sessions which make up the Advanced AI for Journalists course are:
- 15 April – AI and Documents: Finding stories in the pile with Clare Spencer
- 22 April – Finding stories in data using AI with Paul Bradshaw
- 29 April – AI for Social – Scripts, captions and knowing when it’s bad with Tristan Werkmeister
- 6 May – Building AI agents to make you a better journalist with Parvathi Subbiah
- 12 May – What are journalists around the world doing with AI? With Cecilia Campbell
Bundle for all five sessions:
Members: £60
Non-members: £100
Corporate bundles:
Bundle for 10 people: £400
Bundle for 50 people: £3,500
